Report: GM to move Super Bowl ad budget to support 2013 new model launches
After a surprise announcement that it will be pulling out of Super Bowl advertising next year, General Motors marketing chief Joel Ewanick said that the reason for the drop is so that the automaker can concentrate on other marketing efforts to support the range of new vehicle coming out next year.
Ewanick said he has “started reapplying those dollars to other very efficient ways of doing the same thing.”
Along with the Chevrolet Impala, GM plans to launch the new Chevrolet Silverado and GMC Sierra. Those will also be joined by the new Cadillac Escalade, Chevrolet Suburban and GMC Yukon.
- By: Omar Rana
industry news, marketing